Broadcaster · Speaker · Cross-Cultural Strategist
Helping people and brands navigate, communicate, and connect — from Korea to the world, in both languages.
I'm Scottish. I've lived and worked in South Korea for over 15 years. I broadcast in English and Korean. I've interviewed British Ambassadors, hosted fireside chats with internationally award-winning authors at Korea's most prestigious leadership conference, and appeared across KBS, MBC, tvN, JTBC, CNA, and beyond.
I've MCd G-Star — Korea's largest gaming expo — hosted the main stage at the Busan International Film Festival, moderated panels at the World Esports Summit, and spoken at the Asian Leadership Conference at the Shilla Hotel Seoul.
I am not someone who explains Korea from the outside. I'm someone who has built a life, a career, and a community here — and I help organisations and individuals do the same. Whether that means navigating Korean business culture, building a bilingual content presence, or communicating with genuine authority from Korea to the world.
I'm also a PhD candidate researching cross-cultural media and digital cultivation theory — which means I don't just work in this space. I study it.
Busan eFM 90.5 FM. Daily live radio for 12 years. Television across KBS, MBC, tvN, JTBC, KNN and Channel News Asia. 24 years of professional broadcasting — and counting.
From July 2026, all engagements are by appointment. I work with a small number of clients at any one time to ensure every engagement receives the depth it deserves. If you're looking for a genuine strategic partner — not a hired hand — you're in the right place.
Korea market entry, cross-cultural strategy, brand positioning for organisations moving into or out of Korea. For those who want to move with intelligence and authenticity — not assumptions.
Building bilingual content presence, YouTube and digital strategy, creator economy advisory. For brands and executives who want genuine reach across Korean and global digital audiences.
On-camera confidence, cross-cultural communication, bilingual presentation coaching, public speaking. For executives, professionals, and organisations who need to communicate with authority across languages and cultures.
Commentary, interviews, editorial appearances, documentary contributions. As a bilingual broadcaster and PhD candidate in cross-cultural Korean media, I bring informed, nuanced perspective to any platform.
Select content partnerships with brands that have a genuine Korea or cross-cultural angle. Bilingual campaigns across YouTube and Instagram. Authentic by design — I only work with what I genuinely believe in.
Selective. Fireside chats, keynote interviews, summit moderation at tier-one events. Not general MC work — prestigious, high-stakes conversations where bilingual authority and stage presence are essential.
Professional English-language voice acting and narration — bilingual where required. Recent work includes audio book narrator for Busan City's official 들락날락 Boogie Station children's series, audio guide narrator for the Murakami Zombie exhibition at the Busan Museum of Art, and various corporate and editorial narration projects. Clear, warm, authoritative — with a distinctive Scottish lilt that travels.
"Laura possesses confidence in abundance — and an encyclopedia of Korean society acumen."
— Broadcasting Colleague, Busan eFM
With 24 years across every major Korean broadcaster — KBS, MBC, tvN, JTBC, CNA and beyond — and a PhD in progress researching cross-cultural digital media, my work is grounded in both lived experience and academic rigour. I don't speculate about Korea. I live it, broadcast it, and study it.
"Cultivation Effects of Cross-Cultural Media in Algorithmically Curated Short-Form Environments" — examining how Korean content shapes global audience perceptions of Korean culture and society.
World Esports Summit
IESF · Multiple Years · Busan
Asian Leadership Conference
The Shilla Hotel · Seoul · 2025
G-Star
Korea's Largest Gaming Expo · Multiple Years
Busan Int'l Film Festival
BeFM Table Talk · Main Stage
FLY ASIA
Asia Startup Expo · BEXCO Busan
NomadHer Summit
Women's Leadership · Korea
CivTech Scotland
10th Anniversary · Keynote Speaker
British Ambassador Interview
HM Ambassador Colin Crooks · On Stage
Branding in Asia
IWD Voices 2026 · Featured Expert
Korea.net
Korea Foundation · Featured Interview
Busan City YouTube
Official Channel · Multiple Features
들락날락 Boogie Station
Busan City Official Children's Series · Audio Book VA
Murakami Zombie
Busan Museum of Art · Audio Guide Narrator
Corporate & Editorial
Ongoing · English & Bilingual Narration
"The stage has always beckoned me — whether the World Esports Summit or my grandmother's living room carpet. I use my voice and my energy to create real emotional change."
Laura McLuckie · Broadcaster, Strategist, Cultural Bridge
Whether you need a strategic partner for Korea market entry, a bilingual communications trainer, an expert media voice, or a content strategy that actually travels — I'd like to hear from you.
Available for new engagements from July 2026
